Programme Strategy & Audits
Growth roadmaps, competitive benchmarking, and honest assessments of where your programme is and where it should be.
An in-house affiliate expert. Without the hire.
I plug into your team like a senior hire would — strategy, day-to-day, reporting — without recruiting for the role and without an agency between you and the work.
Trusted by
Trusted by
What I do
Services
Programme Launch
Starting from scratch: the right network, tracking and commissions set up properly, and the first partners recruited.
Publisher Recruitment & Management
Finding the right partners, activating them, managing the relationships, and keeping the network healthy.
Campaign Planning & Optimisation
From brief to wrap-up — offer planning, publisher distribution, live monitoring, and post-campaign analysis.
Commission Structures & Tracking
Setting up the right commission models, managing tracking, and making sure everything’s working as it should.
Performance Reporting
Personalised reports — weekly, monthly, quarterly, yearly. Whatever cadence and content fits how you actually use them.
Programme Migrations
Moving between networks without losing publishers, tracking, or revenue. End to end.
Fraud Detection & Protection
Keeping your programme clean. I watch for the usual suspects — suspicious publisher activity, PPC bidding, ad hijacking, coupon leakage — and pull anything that shouldn’t be credited. Reliable data, budget that goes where it should.
Beyond Affiliate
Affiliate is one channel, not the whole picture. I plug it into the wider strategy — full-funnel thinking across content, podcasts, TV, gifting, B2B, contextual, social commerce, CRM and retention.
Who I work with
Who I work with
Fashion, luxury, gifting, travel, food and beauty.
How I work
How I work
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01
Audit
I look at the whole programme, surface what’s working, and give you a clear view on where to push.
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02
Strategy
Real recommendations, not a slide deck. Tied to the goals you actually have.
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03
Execution
You make the calls. I do the work, end to end.
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04
Always on
In your Slack, on regular calls, one step ahead.
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05
One hub
A live view for reports, publisher pipeline and strategy notes — all in one place, never a file to chase.
Partners
Partners
Results
Four programmes, four different problems, four different shapes of result.
Food & beverage
5×
Monthly new customers
From 266 to 1,328 new customers a month. Same brand, completely rebuilt programme.
Luxury gifting
1.8×
Peak-month growth
Replaced flat commission with a tiered structure. Every peak month since has grown 1.5–1.8x year-on-year.
Beauty
4×
Monthly affiliate revenue
From €6,263 to €24,824 a month in 12 months — same budget, smarter approach.
Fashion & jewellery
−34%
Commission spend
Identified close to a dozen publishers committing affiliate fraud. ROAS improved from 25.9x to 36.5x.
What brands say
Reviews
Having Cami as a partner has transformed our affiliates strategy. As a small business, it’s difficult for us to have a dedicated expert within our business, and having someone who knows the affiliates network and strategy inside out, as well as managing the day to day, has been an excellent investment for us. We’ve seen huge MoM and YoY growth and have the confidence that the partnership will just keep growing as our business does.
Cami is an exceptional contact — always responsive, understanding, and a joy to collaborate with. She consistently goes above and beyond, proactively finding solutions and identifying opportunities to help us grow our business, often working directly alongside us simply because she genuinely cares about our success. Her friendly, professional approach makes her a key part of our team’s success, and I highly recommend her.
Cami is genuinely one of the most impressive people I’ve worked with. She’s super organised, insanely proactive, and somehow always finds a solution no matter how tricky the challenge. Bring her a problem and you know she’s going to figure it out. She has deep industry knowledge, but what really stands out is her grit and determination to get things done properly. She cares deeply about her clients, moves fast, thinks strategically, and always goes above and beyond. Having Cami in your corner feels like having someone who can handle anything. Her agency is a reflection of her — smart, reliable, creative, hardworking. Could not recommend her more highly.
Honestly, Cami is just brilliant at what she does. She knows affiliate inside out, she’s incredibly detail-oriented, and she genuinely cares about every campaign she touches — you can tell by the way she handles everything. Working with her as a publisher has been so easy and really fun. She’s always on it, super responsive, and one of those people who puts everything into making sure her clients actually get results. I’ve worked with a lot of people in this industry and I can count on one hand those who bring that level of dedication. Cami is truly one of a kind. If you’re a brand looking to grow through affiliate, you’d be in outstanding hands — she’s an incredible talent to work with.
Cami took control of the program instantly and provided recommendations and fixes that saved us tens of thousands of dollars. Her knowledge and contacts in both the North American and European market is a huge asset. Well worth the investment.
Cami has been an excellent partner for us on our affiliate channel. She is proactive with recommendations and suggestions for us as a brand and has really taken our goals for the channel on board. Reporting is really thorough too — we are clear on what’s working and where we can make improvements and are seeing some strong results.
About
About
Hi, I’m Cami.
I spent years on the network side of affiliate. What I kept seeing: brands with real potential and nobody to run the channel properly. Not enough bandwidth to manage it in-house, not enough budget for an agency. So programmes drifted, the wrong publishers settled in, and the leaks went unnoticed.
That’s the gap I built for. I run your programme like a senior in-house hire would, and adapt to how you actually work. No two brands get the same playbook.
I’m direct, I keep things clear, and I care — about the programme, the brand, and getting the work right.